What we collect, and why
Last updated 1 September 2026
AwayDay Brief sells one thing: a matchday briefing for a football fixture. We collect what we need to build it and send it to you, and nothing else. There is no account to create, no profile, and no advertising built on your data.
What we collect
When you buy a brief:
- Where you are travelling from. The city, postcode or station you type in. We send it to Google to work out your route and your leave-by time.
- Your email address, if you give us one. It is optional. We use it to send you the link to your brief, so if you lose the tab you can still get back in.
- The fixture and plan you picked. Needed to build the right brief and take the right payment.
We never see your card details. Payment happens on Stripe's own checkout page. Your card number does not touch our servers at any point.
If you ask us to cover a fixture we do not support yet, we store the email address you give us and the competition you asked about, so we can tell you if we ever cover it.
Your brief link is public
This one matters, so it is not buried at the bottom. Your brief lives at a long, unguessable web address, and anyone who has that address can open it. There is no password on it. That is deliberate, because it means you can send the link to the people you are travelling with without anyone having to sign up.
It also means the link is the key. If you post it somewhere public, the brief is public, and it carries the origin you typed in. Share it with your mates, not with the internet.
Who else sees your data
We use a small number of services to make a brief work:
- Stripe takes the payment and holds the billing details that go with it.
- Google receives the origin you typed, to return directions, nearby pubs and coordinates.
- Resend sends the email carrying your brief link.
- Upstash stores the finished brief, and Vercel hosts and serves the site.
- API-Football supplies fixture and venue details. It receives the fixture, team or venue we are looking up, and the team name you type into the search box.
- Open-Meteo returns the forecast, and receives the stadium's coordinates. Not yours.
- Transport for London returns live line status, and receives only the names of the lines we are checking.
We do not sell your data, and we do not pass it to anyone for their own marketing.
How long we keep it
- Briefs: 90 days. After that the brief and its link are deleted automatically. Save anything you want to keep.
- Away Regular packs: 12 months, because that is how long the credits last.
- Payment records stay with Stripe for as long as they are required to keep them for tax and anti-fraud reasons.
What is stored in your browser
Two small things get stored in your browser. If you arrive through a partner link, we keep that partner's code so they get credited if you buy. If you own an Away Regular pack, we keep the pack id so you do not have to paste it in every time. Both are first-party, both stay on your device, and clearing your browser data removes them.
Your rights
You can ask us what we hold about you, ask for it to be corrected, or ask us to delete it. Email james@awaydaybrief.com and we will sort it, normally within a few days. If you want a brief deleted before its 90 days are up, send us the link and we will remove it.
If you are unhappy with how we have handled your data, you can complain to the data protection regulator in your country. In the UK that is the Information Commissioner's Office.
Contact
AwayDay Brief is run by one person from Stockholm, Sweden. The fastest way to reach a human is james@awaydaybrief.com. More detail on the contact page.