Privacy

What we collect, and why

Last updated 1 September 2026

AwayDay Brief sells one thing: a matchday briefing for a football fixture. We collect what we need to build it and send it to you, and nothing else. There is no account to create, no profile, and no advertising built on your data.

What we collect

When you buy a brief:

We never see your card details. Payment happens on Stripe's own checkout page. Your card number does not touch our servers at any point.

If you ask us to cover a fixture we do not support yet, we store the email address you give us and the competition you asked about, so we can tell you if we ever cover it.

Your brief link is public

This one matters, so it is not buried at the bottom. Your brief lives at a long, unguessable web address, and anyone who has that address can open it. There is no password on it. That is deliberate, because it means you can send the link to the people you are travelling with without anyone having to sign up.

It also means the link is the key. If you post it somewhere public, the brief is public, and it carries the origin you typed in. Share it with your mates, not with the internet.

Who else sees your data

We use a small number of services to make a brief work:

We do not sell your data, and we do not pass it to anyone for their own marketing.

How long we keep it

What is stored in your browser

Two small things get stored in your browser. If you arrive through a partner link, we keep that partner's code so they get credited if you buy. If you own an Away Regular pack, we keep the pack id so you do not have to paste it in every time. Both are first-party, both stay on your device, and clearing your browser data removes them.

Your rights

You can ask us what we hold about you, ask for it to be corrected, or ask us to delete it. Email james@awaydaybrief.com and we will sort it, normally within a few days. If you want a brief deleted before its 90 days are up, send us the link and we will remove it.

If you are unhappy with how we have handled your data, you can complain to the data protection regulator in your country. In the UK that is the Information Commissioner's Office.

Contact

AwayDay Brief is run by one person from Stockholm, Sweden. The fastest way to reach a human is james@awaydaybrief.com. More detail on the contact page.